Translating Your Brand Message with Impact and Accuracy
Personal  |  Professional  |  Precise

Translation of marketing texts requires the same level of creativity, cultural sensitivity and attention to detail as writing the original copy, to ensure that your message is communicated effectively to customers in the target market.

At Dixon Associates, we have over 50 years of experience translating all types of marketing content, so you can rely on our expert team to effectively adapt your texts and allow you to engage with markets all over the world.

Effective marketing – much more than clichés
Marketing copy brings a host of unique challenges for translators, not least of which is that it always needs to be tailored to the culture and customs of the target market. A message that works well in English will not necessarily work well in Spanish, for example, so literal translations are never sufficient. Marketing translators therefore often take a more creative approach compared to, for example, financial or legal translators, and aim to adapt the overall meaning of the original text into the target language in a way that will resonate with the target audience, rather than translating the exact wording.