January 2012 - Website Translations

Financial Assistance with your website translations.  

by Marie Lycett BA Hons - Dixon Associates

If you are thinking of having your website translated into one or more languages, we may be able to help you with the cost as well as the translation! Dixon Associates are continuing to work closely with the Black Country Chamber of Commerce and the UKTI, as a full member and SME funding is available up to the end of February 2012 for the international development of your company. So if you are thinking about translating your website into a foreign language to increase export sales, acting sooner rather than later on this, may be beneficial to you and could save you money. 

  • Lack of foreign language skills is costing Midland businesses £10 billion in lost exports.
  • Nearly 65% of the world’s online population is non-English speaking
  • Web users are 4 times more likely to purchase from a site that communicates in the customer's language
  • 55% of the online population wishes to access the Internet in their native tongue
  • Visitors stay on the page  twice as long if a website is in their own language

For further information, please contact Marie on +44 (0)1902 312988 or  

January 2012- Are you doing everything possible to increase export sales?

Making sure your intentions are understood

by Marie Lycett BA Hons - Dixon Associates

The Internet is the window through which the world views your business. It is your company’s advertisement, brochure and representative. Most buyers no longer bother to save printed literature that is sent by post, instead assuming they will be able to find the same information and more on your website.

Customers use the Internet in a demand-driven way with little patience for a poor experience. Most users look at a company’s website long before making contact or requesting a quote. In a B2B world, national or international, the Internet may not necessarily be the place that purchases are made, but it is certainly where research is carried out before decisions are made.

If you were face to face with your client, you would be able to judge a customer’s reaction to your product or service and respond accordingly with explanations. Online, however you do not have such a luxury, If the customer is confused, only the most determined are likely to contact you with questions; most will simply leave the site.

So, focus on your customers, think about what their needs and expectations are, make sure you answer their questions and provide them in a language that is appropriate to them. Above all, ensure your site is easy to use and does not present barriers to your user’s searching and hopefully buying behaviour. If you are serious about exporting, then it is essential to have your website translated into the language of the target markets. The assumption that everyone understands English can no longer be relied upon. Is it expensive? Well, it could cost your business more by excluding it from these potential export markets simply because users do not understand your website, the products and the services you offer as a professional company.

Please contact Marie on +44 (0) 1902 312988  for further information. Cutting corners costs, professional translations do not have to.

January 2012  - Getting out there

by Marie Lycett BA Hons - Dixon Associates

Now is the time to be seen at events held by your suppliers, clients, trade and industry. When times are tough, many people stay indoors and cut back on marketing activities.

This is a huge mistake. Don’t withdraw from the market. When the credit crunch is over, you could become the market leader, simply because you haven’t disappeared.

Set a clear strategy

If you are working as a team, it is far more efficient and effective to have a co-ordinated approach. Decide who you want to meet, find out where these people go to meet other people and determine whether you are going to these events? Do you have a list of events you should be attending each year? If not, you should make one.

Check out your virtual presence

This is a good time to check and examine your online presence. When did you last review this? Does it give the right message? Is it outdated? Are you featuring at all? If not, now is the time to resolve this.

Gain trust

Networking is the skill of building pipeline business, gaining trust, so you get to hear about opportunities, building up your profile within your chosen markets and more. No-one likes to be hit on by a sales person at events. Networking is about building and sustaining business contacts and connections. Gain trust and you will sell later.