Now is the time to be seen at events held by your suppliers, clients, trade and industry!
When times are tough, many people stay indoors and cut back on marketing activities. This is a huge mistake. Don’t withdraw from the market. When the credit crunch is over, you could become the market leader, simply because you haven’t disappeared.
Set a clear strategy
If you are working as a team, it is far more efficient and effective to have a co-ordinated approach. Decide who you want to meet, find out where these people go to meet other people and determine whether you are going to these events? Do you have a list of events you should be attending each year? If not, you should make one.
Check out your virtual presence
This is a good time to check and examine your online presence. When did you last review this? Does it give the right message? Is it outdated? Are you featuring at all? If not, now is the time to resolve this.
Networking is the skill of building pipeline business, gaining trust, so you get to hear about opportunities, building up your profile within your chosen markets and more. No-one likes to be hit on by a sales person at events. Networking is about building and sustaining business contacts and connections. Gain trust and you will sell later.