The Internet is the window through which the world views your business. It is your company’s advertisement, brochure and representative. Most buyers no longer bother to save printed literature that is sent by post, assuming they will be able to find the same information and more on your website.

Customers use the Internet in a demand-driven way with little patience for a poor experience. Most users look at a company’s website long before making contact or requesting a quote. In a B2B world, national or international, the Internet may not necessarily be the place that purchases are made, but it is certainly where research is carried out before decisions are made.
If you were face to face with your client, you would be able to judge a customer’s reaction to your product or service and respond accordingly with explanations. Online, however you do not have such a luxury, If the customer is confused, only the most determined are likely to contact you with questions; most will simply leave the site.

So, focus on your customers, think about what their needs and expectations are, make sure you answer their questions and provide them in a language that is appropriate to them. Above all, ensure your site is easy to use and does not present barriers to your user’s searching and hopefully buying behaviour. If you are serious about exporting, then it is essential to have your website translated into the language of the target markets. The assumption that everyone understands English can no longer be relied upon. Is it expensive? Well, it could cost your business more by excluding it from these potential export markets simply because users do not understand your website, the products and the services you offer as a professional company.

Please contact Marie on +44 (0) 1902 312988 for further information. Cutting corners costs, professional translations do not have to.

Financial Assistance

If you are thinking of having your website translated into one or more languages, we may be able to help you with the cost as well as the translation!

Dixon Associates are continuing to work closely with the Black Country Chamber of Commerce and the Department for International Trade and funding may be available for the international development of your company. So if you are thinking about translating your website into another language to increase export sales, do give us a call to see how we can assist.

Lack of foreign language skills is costing Midland businesses £10 billion in lost exports

Nearly 65% of the world’s online population is non-English speaking

Web users are 5 times more likely to purchase from a site that communicates in the customer’s language

55% of the online population wishes to access the Internet in their native tongue

Visitors stay on the page  twice as long if a website is in their own language

For further information, please contact Marie on +44 (0)1902 312988 or marie@dixon-associates.co.uk